Making prescription delivery as reliable as the care behind it
Healthcare is built on trust. For patients, that trust often begins long before treatmentwith the confidence that their medication will arrive safely, accurately, and on time. For PillTime, delivering medication to thousands of patients across the UK meant managing a complex lifecycle that began with NHS prescription nomination and extended through validation, packaging, and final delivery.
But as prescription volumes scaled beyond 10,000 per day, maintaining real-time visibility across this journey became increasingly difficult.
Prescription data flowed through NHS Spine and internal operational systems, but without real- time synchronization, teams could not always see where prescriptions stood, whether validation was complete, or whether risks had emerged.
Errors were discovered late. Packaging timelines slowed. Refunds and cancellations increased. Most importantly, opportunities to identify medication discrepancies earlywhen intervention mattered mostwere at risk.
PillTime knew that sustaining safe growth required a fundamentally different approachone built on real-time visibility, automation, and connected systems.
“Excellent support. Always went above and beyond to implement the most effective solution in a timely manner. Very experienced!”
Gemma Haggarty
Marketing Director, PillTime
Reimagining prescription operations around visibility, safety, and scale
PillTime partnered with Antrazal to create a unified, intelligent prescription lifecycle platform built on Salesforce.
Antrazal implemented Salesforce CRM as the operational backbone and integrated it directly with NHS Spine, ensuring prescription data flowed in real time across systems. This created a single, reliable source of truth across prescription intake, validation, and fulfillment workflows. Salesforce Marketing Cloud enabled automated lifecycle communications, ensuring patients remained informed as their prescriptions progressed. Instead of relying on manual coordination, operational teams could now see prescription status instantly, identify discrepancies early, and act faster.
What was once fragmented became unified. What was once reactive became proactive. Prescription lifecycle management was no longer limited by system visibilityit was driven by it.
Easy to sticking to a routine efortlessly with PillTime
NHS prescriptions processed daily with real-time lifecycle visibility
in refund and cancellation losses redirected to revenue
reduction in go-to-packaging time, accelerating fulfillment readiness
of prescription errors identified early, enabling faster intervention and safer patient outcomes
"I am committed to transforming the healthcare industry by making medication management more meaningful for patients by combining both physical and digital solutions to empower both patients and their carers."
Peter Thnoia
Chief Product and Innovation Office, PillTime
The ROI of prescription lifecycle transformation
The impact of PillTime’s transformation was immediate and measurable.
By connecting prescription data, operational workflows, and patient communications within Salesforce, PillTime reduced delays, strengthened safety controls, and improved operational efficiency at scale.
Early identification of prescription errors prevented downstream financial loss while improving clinical reliability. Faster packaging readiness accelerated delivery timelines. Real-time lifecycle visibility enabled operational teams to scale safely without increasing manual intervention. Most importantly, PillTime strengthened the foundation of patient trustensuring that every prescription moved through a system designed for accuracy, visibility, and safety.
Building the digital backbone for the future of pharmacy care
Today, PillTime operates with a fully connected prescription lifecycle platform powered by Salesforce.
Operational teams have real-time insight into prescription status, validation readiness, and fulfillment progression. Automation ensures patients remain informed and risks are identified early. Leadership has the visibility required to scale confidently.
What began as a need to improve operational visibility became a transformation in how PillTime delivers care.
With Antrazal as its implementation partner, PillTime has established the digital foundation required to scale safely, operate efficiently, and deliver reliable medication experiences to every patient it serves.